Dynamic URL Buttons in Journeys (WhatsApp)

Dynamic URL Buttons are now available in Journeys, letting you send personalized links and track performance in your automated WhatsApp workflows.

What's new:

You can now use Dynamic URL Buttons in your Journey automations, giving you the full flexibility to send customers to personalized URLs and track which messages drive the best results.

This means you can:

• Send customers to targeted landing pages based on their behavior or profile (e.g., abandoned cart recovery, order status, document upload)

• Add UTM tracking to measure which messages or customer segments generate the most conversions

• Use magic links to log customers in automatically, removing friction from high-intent moments

Why this matters:
Dynamic URL Buttons in Journeys unlock more sophisticated automation while improving the customer experience.

• Increase conversion rates by sending customers directly to personalized, relevant pages in automated flows.

• Measure campaign performance with UTM tracking to optimize your WhatsApp automation strategy.

• Keep customers in WhatsApp with in-app button clicks instead of messy plain-text links that open in their default browser.

In short:

Dynamic URL Buttons in Journeys make your WhatsApp automation more powerful and measurable, while creating a smoother experience that keeps customers engaged without leaving the app.

January 29