GA4 - Insight

U
7 months ago
5 comments
GA4 - Insight

Business problem

My e-commerce team wants to see more details from the Trengo widget in GA4 than are currently available.

Desired result

What we want to measure:
To get insights into the use of the Trengo widget in GA4.

Technical details 
Our GA4 setup via GTM + server-side is correct; client-side events are being sent.
The current bottleneck is determining what Trengo can actually send.

One of the following two options would work for us:

  1. GA4-native events
    Trengo sends client-side GA4 events via gtag('event', …) with clear, GA4-compatible event names (e.g., trengo_widget_open, trengo_chat_started, trengo_message_sent).

or

  1. Exposed JavaScript events
    Trengo exposes its own JavaScript events (e.g., via window or CustomEvent), allowing us to capture them in Google Tag Manager and forward them to GA4.

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Reminder: Insights help guide our direction. Votes and discussions help us understand demand, but don't guarantee development. Every insight receives a response within 30 days.

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