GA4 - Insight
Business problem
My e-commerce team wants to see more details from the Trengo widget in GA4 than are currently available.
Desired result
What we want to measure:
To get insights into the use of the Trengo widget in GA4.
Technical details
Our GA4 setup via GTM + server-side is correct; client-side events are being sent.
The current bottleneck is determining what Trengo can actually send.
One of the following two options would work for us:
GA4-native events
Trengo sends client-side GA4 events viagtag('event', …)with clear, GA4-compatible event names (e.g.,trengo_widget_open,trengo_chat_started,trengo_message_sent).
or
Exposed JavaScript events
Trengo exposes its own JavaScript events (e.g., viawindoworCustomEvent), allowing us to capture them in Google Tag Manager and forward them to GA4.
Reminder: Insights help guide our direction. Votes and discussions help us understand demand, but don't guarantee development. Every insight receives a response within 30 days.
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