Advanced broadcast reporting and analytics

Business problem

There is currently a lack of detailed and user-friendly reporting options for the broadcast functionality, making it impossible to measure the effectiveness of communication campaigns. This prevents us from making data-driven decisions about audience segmentation, reach, and the overall impact of our outbound messages on stakeholders.

Desired outcome

Comprehensive and visually clear broadcast reports in Trengo that provide insight into open, click, and conversion rates, trends per broadcast, and segment results. Additionally, there is a need for the ability to compare campaigns and to export data for further internal analysis.