WhatsApp attribution and GCLID tracking
Business problem
When a visitor initiates a conversation via the "Open WhatsApp" button in the website widget, there is no technical link to their current website session. This lack of data prevents the attribution of WhatsApp conversations to specific website visits or Google Ads clicks, making it impossible to measure the ROI of advertising spend.
Wished result
The ability to include a prefilled message or reference within the WhatsApp link that captures visitor data. Ideally, Trengo should automatically store website session metadata, such as Google Click Identifiers (GCLID), directly on the resulting WhatsApp conversation for tracking and reporting purposes.
Reminder: Insights help guide our direction. Votes and discussions help us understand demand, but don't guarantee development. Every insight receives a response within 30 days.
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