Dynamic URL Buttons for WhatsApp Templates

You can now personalize button URLs in your WhatsApp templates, sending customers directly to their specific order page, booking confirmation, or account dashboard.

What are Dynamic URL Buttons:

Dynamic URL Buttons let you customize the destination URL for each customer when sending WhatsApp template messages. Add a variable to your button URL, then insert unique values like order numbers, booking references, customer IDs, or activation tokens automatically directing each customer to their personalized page.

Why this matters:

Personalized links remove friction from the customer journey and increase conversion rates by getting customers to the right place immediately.

• Send customers directly to their order status, booking details, or account page no searching required.

• Improve onboarding and activation flows by linking to personalized setup or verification pages.

• Increase click-through rates with relevant, contextual links instead of generic landing pages.

In short:

Dynamic URL Buttons make WhatsApp templates more powerful by personalising the customer experience at scale, while making it easier for your team to send the right link to the right person every time.

Available in: Manual sends (inbox composer) and Broadcasting

Learn more about WhatsApp template buttons https://help.trengo.com/article/adding-whatsapp-templates-via-trengo

[January 29](