Facebook Click to Messenger ad attribution data

Business problem

When leads initiate conversations via Facebook Click to Messenger ads, there is currently no visibility within Trengo regarding which specific ad triggered the interaction. This lack of attribution prevents the team from identifying high-performing campaigns or optimizing ad spend effectively.

Wished result

Facebook ad referral data (ad name, ad ID, creative preview, and a direct link to the ad) should be displayed within the conversation sidebar, similar to the existing Click to WhatsApp integration. Furthermore, this referral data should be accessible as variables for use in automated workflows, custom contact fields, and analytics reporting.