Show the free vs. paid WhatsApp window in the conversation

Business problem: With Meta’s per-message pricing, we can’t tell which conversations are inside the free 72-hour window (ad-initiated) and which are paid. They track costs live, but can’t split them into free and paid, so we can’t measure the impact of the price change or tune how we work.

What is needed?

• A visible indicator in the conversation (free or paid, ideally with the time left in the free window)

• Automatic labelling of free entry point conversations

• Free vs. paid shown separately in reporting

• Why it matters: The sales team would make the most of free windows (FEP) and be more careful in paid ones.